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Specialist skills, processes and tools are needed and generate the insight and deliver targeted communications needed to generate returns in a data-rich digital world.
Specialist skills, processes and tools are needed and generate the insight and deliver targeted communications needed to generate returns in a data-rich digital world.
Experienced Analytical Marketer - Ian Roberts
Ian is an experienced Senior digital analytics and insights leader with 30+ years’ experience in analytics strategy, digital measurement frameworks, BI platforms, customer insights, and organisational performance. Expert in GA4, data architecture, Power BI, Tableau, CRM systems, and behavioural analytics across complex multi-platform digital ecosystems.
Proven ability to lead cross-functional analytics teams, uplift capability, embed measurement into digital product development, and translate complex data into clear, actionable insights for senior leaders. Experienced in government, corporate, technology, and consultancy environments with a passion for data-driven decision-making, and performance improvement.
See more about Ian on LinkedIn: https://www.linkedin.com/in/ian-roberts-marketing/
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